Youth Odyssey is a non-profit based organization, which counters the rising tide of juvenile crime and violence. "YO" provides development programming through life skill curricula and adventure challenge programs. On National Make A Difference Day (10.28.2017), professionals and students in the marketing and advertising industry joined together to create a large-scale, multi-media advertising campaign for a local non-profit organization Youth Odyssey, bringing growth and positivity to at-risk youth through outdoor adventures. As crucial part of the creative team, I assisted with ideation, laid out print advertisements and associated campaign collateral.
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